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25 Tips for Promoting Your Next Corporate Event on Social Media

25 Tips for Promoting Your Next Corporate Event on Social Media

25 Tips for Promoting Your Next Corporate Event on Social Media

You can plan the best event ever – but if no one hears about it then who will be there to enjoy it?

Promoting corporate events on social media is not as easy as just publishing a few posts on Facebook, Twitter, LinkedIn and other platforms. There is an art to social media promotion. When you do it right, you will dramatically increase your reach.

Here are some useful and highly effective tips for promoting your next corporate event An important part of preparing for an event is spreading the news on social media.

1. Get Started Early

It’s never too early to get started on your social media promotion for corporate events. When you start early, you will build momentum. That will help create a larger audience by the time the event rolls around.

2. Offer an Early-Bird Discount

Another great reason to start early is so that you can offer an early-bird registration discount. Your customers will be getting a great deal, and you’ll start to fill up seats at your event early!

3. Post a “Highlight Reel” from Last Year’s Event

Show everyone how great your previous conference or event was by posting a highlight video reel. You can put it together with great visuals and appealing music to show potential or pre-registered attendees what they can expect at your events.

4. Ask Your Speakers to Share

Have you already recruited some great speakers for your next big corporate event? These professionals have their own established network of people, so ask your speakers to share updates about the event on their social media channels. It’s a win-win proposition for them to advertise conferences that they are speaking at! The more successful your event, the more people get to hear the great content they have to share.

5. Post Photos From Last Year’s Event

If this is a repeat event, you can share photos of attendees having a fantastic time at last year’s event. It is a great way to show potential attendees the great experience they can look forward to.

6. Create a #Hashtag for Your Event

Take some time to think of a clever, short event hashtag, so that when you are posting updates on Twitter, Instagram, Facebook and other platforms you can tag your posts with the hashtag. Then, viewers will be able to use the hashtag to search for all of the news related to your event.

When choosing a hashtag, make sure that it is unique and hasn’t been used for any other event before. Also, make it as short as possible – as Tweets only have 140 characters and people won’t use the hashtag if they can’t make it fit.

7. Mention the Hashtag in All Of Your Bios

Now that you have gone to the trouble of creating a great hashtag, don’t forget to add it to the Bio section of your social accounts. The more people see it, the more they’ll use it.

8. Go on Facebook Live

Facebook Live is another great way to promote your event. During a live video session on Facebook, users can post comments with questions that you can answer in real time. It encourages people to engage with you and can lead to more sign-ups than most tactics you might use.

9. Integrate Twitter Into Your Website

When you are setting up a website for your event, make sure that it has a Twitter Feed embedded within the sidebar. This is a handy feature, as it allows people who visit your website to see what is being Tweeted by you and your peers about the event.

10. Host a Contest

Another great way to spread the word about your event on social media is to host a contest and offer some sweet prizes. Check out this guide to successful social media contests for tips on how to do it.

11. Add a Snazzy Cover Image to Your Facebook Event Page

Take a look at the cover image for your Facebook event page. Is it appealing? Does it suit the format and size of a cover image? Does it immediately convey what your event is about? If not, it’s time to swap it for one that does!

12. Create an Event Group on LinkedIn

LinkedIn allows you to make your own groups for others to join, so why not make a group for your event? You can invite prospective attendees, people who attended last year’s event, and others you think would be interested in the event. This can also be a great place to share updates, such as when you confirm an exciting new guest speaker or when you announce a sale on tickets.

13. Use Direct Messaging on LinkedIn

The Direct Messaging tool on LinkedIn can be used to send out messages to people in your network whom you think would be interested in your event. Just don’t be spammy – only send it to someone if you really think the event would be relevant to their interests.

14. Don’t Forget About Foursquare!

Did you know that you could post your event on Foursquare and allow attendees to check in at the event? If you have never used Foursquare before, it’s not too difficult. The first step is to claim your business, then you can add the event to the listings. Then, make sure that you have a call to action posted somewhere at the event to let attendees know they can check in on Foursquare.

15. Use ClickToTweet on Your Website

This handy plug-in makes it easy to create simple, pre-crafted tweets that readers can share with one click.

16. Create a Pinterest Account

Pinterest isn’t just for cupcakes and home decor – it can be used for event promotion too. You can create attractive graphics and images relevant to your event, promote your sponsors, and share relevant pins in order to build up followers.

17. Add a Featured Video To Your Facebook Page

Create an awesome video introducing your event – then set it for maximum visibility on your Facebook page by choosing it as your “Featured Video.”

18. Invite Your Friends on Facebook

Once you have created an Event Page on Facebook for your corporate event, here’s a step you should take to share the event with your friends.

Sign out of your business page and visit the event page while signed into your personal account. When you RSVP to the event,, you will see a new button pop up that says “Invite Friends.” This will allow you to select the friends whom you think might be interested in the event.

19. Share Visual Testimonials

People often value the opinions of others rather than claims that come directly from a business. So, sharing testimonials is very effective. What’s even more effective are visual testimonials with a quote from a happy previous attendee laid over an attractive photo or background. Canva is a great and easy to use tool for doing this.

19. Share Visual Testimonials

People often value the opinions of others rather than claims that come directly from a business. So, sharing testimonials is very effective. What’s even more effective are visual testimonials with a quote from a happy previous attendee laid over an attractive photo or background. Canva is a great and easy to use tool for doing this.

20. Post Behind-the-Scenes Photos on Instagram

When you share behind-the-scenes photos from your corporate events on Instagram, it will make your followers feel like they are privy to exclusive access for your event. They will be more likely to “get in on the action” and become more excited about the event.

21. Create an Infographic

Infographics are appealing, well designed graphic images that convey bite sized information in an easy to understand way. They are great for promoting events. They will teach your audience something interesting and capture their attention.

22. Use a Poll on Facebook

Interactive Facebook posts are very successful for generating reach and engagement. Ask a question relevant to the interests of followers in your industry and get people interested. You can even use the data at your event later!.

23. Add a “Call-to-Action” Button to Your Facebook Event Page

You can make your Facebook event page even better by adding a Call to Action button. It can say something like “Book Now” or “Register Now” and attract potential attendees to sign up for your next big corporate event with ease. .

24. Share Quotes from Your Guest Speakers

If you have already gathered a team of amazing speakers for your event, be sure to share some of their most powerful quotes on your social media channels. Let your followers know that if they liked the quote, they can buy a ticket to the conference to hear more from that speaker.

25. Use the “Remarketing” Feature on Facebook

Did you know that you can target Facebook ads to people who have already visited your website? It is called remarketing, and it can be a great way to target those people who took a look at your website but left before purchasing a ticket to the event. This can be very effective, because people rarely buy the first time they hear of an event. Sometimes, hey need another little nudge to help them make the decision to attend.

What are some of your favorite ways to promote events on social media? Share them in the comments below!

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