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How Event Planners Can Use Travel to Create Higher Returns

How Event Planners Can Use Travel to Create Higher Returns

How Event Planners Can Use Travel to Create Higher Returns

Planning a high quality event can take a great deal of time and effort. There are a lot of steps to consider if you want to create a memorable gathering. Here’s how event planners can use travel to create higher returns (and happier customers!)

What will make your event unique? Hundreds of events take place every year, so it can be difficult to make yours stand out from the crowd.

When you take the time to make an event extraordinary, it is an investment that will grow your network and build your brand. If you can really get it right, your event attendees will leave with a huge smile on their faces and will become powerful word-of-mouth advertisers for your brand.


No matter the type of event, it’s important to consider travel arrangements for guests. Of course, you could leave them to their own devices and let them find their own way to the event. But, going above and beyond as a host means thinking about all the needs of your guests – including travel.

After all, travel can be problematic for your event guests. They may not know where the venue is or how to get there. If they are from out of town, they are likely to be unfamiliar with the city. They will need help finding their way around. That’s where you can offer them services that really make them feel like a VIP.

Incorporating Travel Into Your Events

If you have been working as an event planner for a while, you have probably been searching for ways to improve the services you offer and create higher returns. There are many strategies for doing this, but incorporating travel is one of the most exciting and effective.

Travel shouldn’t be an afterthought when planning an event. It should be carefully considered. The way that your guests get to and from your event is incredibly important. If they have a poor travel experience it will put a damper on their mood as your event begins.

Guests will remember their travel ordeal as a stressful part of attending your event. They will be less likely to want to attend next time. They may even choose not to recommend you to their network when the need arises. Although it is important to make sure that the event itself goes smoothly, it’s also crucial to think about the experience your guests have getting to and from the event – as well as all of the hassle involved in organising group hotel accommodation, booking flights, etc.

Although you are an expert on event planning, you may not be incredibly savvy when it comes to travel. Fortunately, that’s not a problem. You can hire a professional travel consultant who specialises in planning travel arrangements for events.

Oh, and make a profit off of their services.

When you work with a professional travel consultant, they will  worry about the travel-side of things so you can focus on the event itself. They will make sure that all travel-related aspects of the event go off without a hitch. This makes you look good without adding stress to the event planning process.

When your guests arrive, they will feel rested and ready to enjoy themselves. During their stay, accommodation and any additional travel will be easy and enjoyable. When your guests leave at the end of the event, their positive experience will not be soured by unpleasant travel experiences.

All in all, taking care of travel will ensure that your guests have an excellent experience before, during, and after your events.

Offering this complete service means so much more than simply arranging the event. If you can get it right, you can incorporate travel into your event planning in a powerful way in order to create higher returns.

The Advantages of Working With a Travel Consultant

A professional travel consultant will meet with you to determine your specific goals for the event, then work with you to develop a plan for how to achieve those results.

Since they will have experience planning similar events in your industry, they also have a good understanding of the needs of your clients.

As an aside, always read their reviews and testimonials, so that you get an idea of whether or not others are happy with the level of service they provide.

Perks of Incorporating Travel

Working with a travel consultant to incorporate travel into your event offers a number of advantages, such as:

  • Professional travel consultants are up-to-date on the most modern technology in their industry and use it to offer better service. They are also aware of apps, websites and other helpful tools that you may not have heard of.
  • You can create higher returns by referring business to the travel consultant and forming a mutually beneficial partnership.
  • Travel consultants are experts with in-depth knowledge of their industry, which means that they know where to find the best deals. They have plenty of experience and relationships with vendors, which gets them access to exclusive partner rates. The more you save on your travel arrangements, the higher returns you’llmake on your event.
  • Travel consultants have built partnerships over the years with some of the top vendors in the industry. Any services they recommend will come from these connections, so you can count on them to be offering a high standard of quality.
  • Calling in a travel professional to help with your event means reduced planning time on your part!.
  • You can help your clients to save money, making them happier.
  • Travel consultants often add personal touches that make your event so much more unforgettable.

A Top-Notch and Personal Guest Experience

The role of the travel agent has changed over the years. In the past, travel consultants primarily were concerned with helping clients to navigate the complex systems that were in place for booking transport and accommodation.

Modern travel agents focus more on helping their clients save time and money while creating unique, seamless and memorable experiences.

For example, rather than just arranging tickets for transport, the travel agent may hire a private car, driver and guide for the trip. This is why it is so important for travel consultants to get to know someone as a person and determine their needs – so that they can execute a travel experience that is ideally suited to them.


Travelers Q is an event travel management company with years of experience arranging large corporate group travel, event travel, and much more. They help event planners negotiate the lowest prices, find the best travel accommodations, and meet client needs seamlessly, and for less! Some of the services they offer include group travel bookings, registration management, and on-site support.

To find out more about their travel and event-related services, visit www.travelersq.com or give them a call at (302) 660-3680. After all, having a team of experts on your side is always a good idea.