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Should You Be Using Virtual Reality At Your Events & How?

Should You Be Using Virtual Reality At Your Events & How?

Should You Be Using Virtual Reality At Your Events & How?

Are you using virtual reality at your events? This trending technology has a great deal of potential. Plus, it can be implemented in lots of creative ways!

Event planners around the world have been experimenting with new and innovative ways to use virtual reality at events. Companies are even using it to engage their customers, market their products, and provide memorable sensory experiences.

So, what are the advantages of using this type of tech at your corporate events? Let’s take a look at some of the reasons to use virtual reality and how it can be used to take your events from good to great.

The Advantages of Implementing Virtual Reality At Your Events

  • Virtual reality engages the senses and makes the viewer feel like they’ve been transported to another world
  • You’ll create a lasting impression on your attendees so they’re more likely to remember your event
  • Google Cardboard makes VR with a smartphone possible for only $15 and is cheap enough to give away, which will keep your brand top of mind after your event
  • You’re more likely to see higher audience engagement, as attendees will be completely immersed in the virtual space
  • Your event attendees will be likely to talk about their exciting new experiences afterwards, promoting your business long after they leave

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How to Use Virtual Reality At Your Events

There are so many ways to use virtual reality at an event! Here are some ways this technology can be used to improve the experience of your event attendees:

Event Marketing

Virtual reality can be used even before your event begins, as a way of building up hype. For example, imagine releasing a virtual tour of the event attendees can watch at home on their own Google Cardboard devices.

You’ll be able to show them everything they can look forward to at the event, generating an exciting buzz and increasing anticipation.

Virtual Meetings

Virtual reality headsets make it possible for attendees to participate in meetings without physically being there. Attendees will feel like they’re sitting around the table talking with others, even if everyone at the meeting is in another country.

The advantage of this is that it opens up your event and makes you more accessible to audiences around the world.

In the future, as this technology develops, it might even be possible for virtual reality events to replace physical venues. Imagine a world where events aren’t based in one place, they are virtual and can be attended by anyone, anywhere.

Presentations and Demos

A virtual reality demonstration can be a way to show off a product in an engaging and memorable way. Like providing event attendees with a virtual test drive of a car, something Volvo did at an event.

I also means that vendors don’t have to have physical products at the event or trade show. Demos of anything can be done from anywhere. Plus, this type of presentation can be paired with music and other events to create a more memorable experience for the viewer.  

A great example of this is how Lowe’s created a virtual reality renovation experience. Participants at Lowe’s stores could input the actual dimensions of their rooms, then see what different flooring, plumbing and fixtures would look like in the space. The product demonstration even includes detailed instructions on how to mix cement, lay bathroom tiles and more.

Virtual Tours

In a similar way to product demos, virtual tours are a great way to use VR to offer a more in-depth, exciting look at what a vendor has to offer.

For example, imagine a hotel brand offering a VR tour of their newest location, a luxury resort in a far away country. Event attendees would be able to see every detail, without being there themselves. Samsung recently did this when they paired up with Six Flags to offer an immersive roller coaster experience in their New York store.

By creating a more immersive and realistic experience of the product, vendors are more likely to make a sale.

VR Gamification

Gamification works in so many ways, and virtual reality is one of them. By setting up a game-like environment, you can encourage attendees to be more involved in your event. When they interact by playing a game, they’ll become immersed in the story you’re telling and the products or services you sell.

Positive incentives within the game cause the release of dopamine, the “pleasure” hormone that makes completing achievements so satisfying.

A great example of this was when the Boston Red Sox installed a virtual reality batting stand at Fenway Park. During their games, attendees could put on the headset and swing the VR equipped bat to experience hitting a homerun at the famous stadium.

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How will you use virtual reality at your events?

Virtual reality is still relatively new. You can take a creative approach to how you use it at your own events. Just focus on engagement and memorability, and you’re sure to make a splash!

Need some expert help on your side when planning your next event? We’re happy to share our insight and years of experience in the industry to help you create unforgettable events. To learn more about our services and how we can help you, contact us today.