The importance of visuals in your event

Expand on the introduction

Include at least one stat about visual memory processing in humans

Choose the right venue

What will you be showcasing at your event?

Some kind of software?

Some kind of physical technology?

If you are not showcasing any particular item or product, such as to have a team-building event…

What activities will you be doing, and how does that fit into the brand identity?

Perhaps a dress code that matches the logo?

Merchandise that reflects what people will be doing at the event?

Virtual reality and augmented reality to visually enhance your message or whatever it is that you are trying to showcase

Reference/link to the article we have published previously about the use of AI and AR at events

Reference/link to the article we’ve previously published about how to choose the right venue

Establish a setting that is in alignment with the theme of your company

What is your company’s theme?

The colors of your logo?

What do you communicate or subcommunicate in the visuals of your website?

How Apple’s event visuals fit the theme of their company

Dark lights matching dark sweaters

Strong spotlight for technology showcasing

How Microsoft’s event visuals fit the theme of their company

Eerie blue light that matches the blue of the Windows logo theme

Large screens for showcasing software or PowerPoint presentations to a large audience

How Tesla’s event visuals match the theme of the company

Elon Musk is thought of as the Iron Man of our time. He cameoed in Iron Man 2 during an early scene.

Tesla’s event uses stream and strobe lights among the ceiling and floor in a way that resonates with the “Stark Expo” of the Iron Man movies to showcase his cars.

Your event’s theme should match the Jungian archetype of your brand

There are many types of archetypes that resonate with specific psychographic segmentations of the population. Every brand communicates at least one of the archetypes in their marketing, even if they are not entirely consciously and deliberately aware of what.

There are 12 main archetypes:

The creator

The sage

The caregiver

The Innocent

The jester

The magician

The ruler

The hero

The regular guy/everyman

The rebel

The explorer

The lover

Consider social media and e-mail remarketing efforts

If you were to have another event of the same or similar kind next time, how would you communicate to your attendees in order to get them to attend?

Visualize what photos you can have taken at the event

What do you want those photos to communicate, to say about your brand to people who did not attend on social media? What is the impression you’d like those photos to give off?

Create a list of keywords or a mindmap that has the words you are looking for.

Example:

Apple: “Magician (its Jungian archetype),” “futuristic”, “cutting-edge,” “state of the art

Conclusion

Summarize key points (tell them what you told them)

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