Is Mixing Business & Leisure Still A Major Trend?
Is Mixing Business & Leisure Still a Major Trend?
There is a new term for mixing business and leisure travel. It is called ‘Bleisure’ or in the corporate travel world, known as a bizcation. It can be helpful for executives to better manage their work and life balance. As a result, the productivity of the employee increases as well as their career satisfaction. This type of travel has been tracked since 2011 and has maintained a constant growth. Currently, seven percent of worldwide business travel is categorized as bleisure travel. In the United States, however, fifty-two percent of international business travelers have bleisure trips while forty-two percent of these trips are domestic.
There are several advantages for the company and the employee when business and leisure travel are combined. Advantages for the company include a greater understanding of the culture where the employee will be conducting business, discounted rates at hotels and happier and more productive employees. For the employees there is a possibility of bringing along family or friends with them, career development, and more of a balance between work and leisure time.
Corporate event planners are taking advantage of this phenomenon by planning specific events in the destination. Planners can add an extra incentive to attend by adding a day excursion nearby before or after the business event. Event planners can tailor these events or excursions to the specific niche of the target audience as well as your meeting destination. Plan for the corporate events to end by Friday, and schedule special events the following weekend. This can also help with the cost of the return flights which companies will be grateful. The cost of a flight can drop by fifty percent if a traveler stays over until Monday.
The trend known as Bleisure travel is growing in the corporate business world. Companies should pay attention to this growing trend and facilitate the combination of work and play. This type of travel is beneficial for the productivity and morale of the company, and the retention of dedicated employees.