The Etiquette of Invitations: When and How to Send Them

Aug 31, 2023 | Traveler’s Q


When planning any kind of event, one crucial aspect that tends to be overlooked is the timing of when to send invitations. Whether it’s a wedding, birthday party, or corporate event, sending invitations too early or too late can have a significant impact on the attendance rate. Therefore, it’s essential to know the appropriate time to send invitations for a successful turnout. In this blog post, we’ll discuss the recommended timelines for different events and how to send them. We also will provide tips on how to maximize the chances of your guests showing up. So, let’s dive into the details of how and when to send event invitations.

When to Send Event Invitations

When it comes to planning an event, one of the most important considerations is when to send out the invitations. The general rule of thumb is to send them approximately 8 weeks in advance. This gives guests enough time to clear their schedules and make travel arrangements if necessary.

It’s important to strike a balance between sending invitations too early and too late. Sending them too early may result in people not responding or making plans so far ahead of time. Sending them too late may result in people not being able to attend due to prior commitments. It’s best to aim for a sweet spot in the middle, where guests have enough time to plan but not so far out that they forget about the event.

Another factor to consider is the type of guests you’re inviting. If you’re inviting people who live far away and require travel, then sending invitations earlier than 8 weeks is a good idea. However, for local guests, 8 weeks is usually sufficient.

The timing can vary depending on the type of event and the expected attendance, but here are some general guidelines for sending invitations.

For weddings, it’s best to send out invitations 2 to 4 months in advance, especially if it’s during peak wedding season or if it’s a destination wedding. This gives guests enough time to plan their schedules, make travel arrangements, and RSVP. Similarly, for bridal and baby shower invitations, it’s recommended to send them 6 to 8 weeks in advance.

Formal events, such as galas or fundraisers, should have invitations sent out 4 to 6 weeks ahead of time, giving attendees enough time to plan their outfits and make arrangements.

For holiday parties, such as a company New Year’s Eve party, sending out invitations a month in advance is appropriate.

For more informal gatherings such as a backyard BBQ or game night, sending out invitations 2 to 4 weeks ahead of time should suffice.

How to Send Your Event Invitations

When it comes to sending out invitations for your event, it’s important to consider whether to opt for digital or physical invites. Digital invitations are becoming increasingly popular due to their convenience and cost-effectiveness. However, physical invitations can add a personal touch and make your event feel more special. Ultimately, the decision on how to send your event invitations will depend on your personal preferences and the nature of your event.

Physical Invitations via Mail

When sending physical invitations via mail, timing is crucial. You want to make sure that you allocate enough time for the invitations to be designed, printed, and mailed out in advance of the event. This means that the timeline for physical invitations typically needs to be longer than for digital invitations. Experts recommend mailing physical invitations out 6 to 8 weeks before the event to ensure that guests have enough time to prepare and RSVP. You want to give your invitees sufficient time to review their calendars, coordinate with other guests, and RSVP promptly. Be sure to take into account shipping times and potential delays in the postal system, especially around the holidays. Although physical invitations can be more personal and memorable, they come at a higher cost and require more careful planning. Therefore, it’s important to allocate enough time and budget to create and mail your invitations so that they arrive on time.

Digital Invitations

Digital invitations have become increasingly popular due to their efficiency and speed. Unlike traditional paper invitations, digital invitations can be scheduled and sent with ease, allowing for follow-ups and reminders to be sent promptly. The immediate online RSVP option ensures that hosts can receive responses faster, increasing the overall efficiency of the process. Additionally, digital invitations offer countless customization options, including the ability to include GIFs and other media that align with the overall tone of your event. However, one drawback is the possibility that digital invitations may be overlooked or sent to spam filters, potentially resulting in missed invites. Overall, the benefits of digital invitations outweigh the drawbacks, making them a highly convenient and customizable option for event planning.


Email is an incredibly versatile tool for sending invitations and announcements. One of the biggest benefits of using email is that you can easily reach large numbers of people all at once, making it ideal for events where you want to connect with a wide audience. Additionally, most email platforms have built-in options for calendar attachments, allowing recipients to add the event directly to their calendars with just a few clicks. However, it’s important to keep in mind that crafting compelling subject lines is crucial in ensuring high open rates. For larger events, A/B testing different subject line options can help optimize your results and ensure that your message is being received loud and clear. Overall, email is a highly effective and efficient tool for sending invitations and announcements, and its numerous features make it an essential part of any event planning toolkit.

Social Media

Social media has provided a more accessible and convenient way to send invitations to both individuals and companies. With various options available on platforms such as Facebook, Twitter, and Instagram, sending invitations to your intended recipients has never been easier. You can choose to create a post on your wall with all the necessary details, including an RSVP link, or create an event page where people can RSVP and the platform will remind them of the upcoming event. Additionally, groups can be formed, and you can invite people to join them, making it easier to send updates and reminders to a specific group of people. Social media also offers the option to send custom-created invites via direct message (DM) to your intended recipients, allowing you to personalize your invitations further. In summary, social media provides flexible options for inviting individuals and companies, easing the burden of physically sending invitations and making it easier for recipients to respond timely.


Slack has become the go-to platform for businesses and corporations to streamline and centralize communication within their organizations. Utilizing Slack for event invitations is a smart and efficient way to keep all employees on the same page. With Slack’s instant messaging feature, you can send event invitations on time, allowing employees to RSVP and plan accordingly. Furthermore, Slack’s ability to create channels and organize conversations can be particularly useful when it comes to event planning. By creating a dedicated channel for your event, all relevant conversations and information can be kept in one, easy-to-find location. And with Slack’s integration capabilities, you can easily add important details like event dates, times, and locations from other platforms directly into your Slack channels. Overall, utilizing Slack for event invitations and planning can save businesses time and resources while also ensuring all employees are in the loop.

Event Invite Best Practices

When it comes to invitations, timing is everything. A crucial part of the invitation process is following up with your invitees about 2 to 4 weeks before the event. Depending on your event, this follow-up can be via phone (in case of mailed invites), email, social media, or Slack. However, it’s important to keep in mind various factors that may impact the timing of your follow-up, such as your event location, catering, accommodation, and the number of people attending. For example, if you’re hosting an event in a popular tourist destination, it’s a good idea to reach out to invitees earlier to secure a spot. On the other hand, if you’re hosting a small gathering at your home, following up a bit closer to the event date may be appropriate. Ultimately, the timing will differ depending on your specific event, but considering these factors will help ensure that your invitees are well-informed and that the event runs smoothly.

When crafting an invitation, it is crucial to include all pertinent details. Be sure to specify the date, time, and location of the event clearly. If the event has a price, it is important to include this information so that guests can budget appropriately. Additionally, including the dress code is essential to make guests feel comfortable and help them determine what to wear.

It is also important to specify a deadline for RSVPs. This will allow the host to get an accurate headcount for the event and ensure there is enough food and seating for all attendees. If the event is a corporate one, it may be helpful to include information on the potential benefits attendees can expect to receive, such as networking opportunities or guest speakers. By including thoughtful and informative details in an invitation, hosts can set the tone for an enjoyable and successful event.

When planning an event, it’s important to think strategically about how to get as many people involved as possible. One effective tactic is to consider incentives for referrals. This is especially useful for business or online events, where word of mouth can spread quickly among friends, colleagues, or industry contacts. By offering people incentives for referring others, such as ticket discounts or other perks, you create a powerful incentive for attendees to spread the word and encourage others to attend. However, it’s important to strike the right balance when creating incentives, as they need to be attractive enough to motivate people to refer but not so generous that they significantly impact your bottom line. So, when you’re thinking about planning your next event, include incentives for referrals in your strategy and watch your attendance numbers soar!

Once you have sent out invitations, make sure to finalize all the event details at least a week before the big day. This is where you can work on seating arrangements and name tags, and even introduce a custom social media hashtag. This will not only help build excitement for your event but also makes it easier for guests to find and share information about it on social media platforms.

In the fast-paced world of business, it’s important to stay on top of the effectiveness of your event-planning strategies. This involves analyzing the results of your invitations, including open and signup rates, and conducting A/B test campaigns to determine which tactics work best. Additionally, it’s crucial to gather feedback from your attendees on the event itself, as this can provide valuable insights for future planning. One effective way to do this is through anonymous surveys, which can be incentivized with discounts, gifts, or the opportunity to win a prize. By reviewing results and seeking feedback, businesses can continuously refine their event planning strategies and create experiences that truly resonate with their target audience.

Sending event invitations to the right people at the right time is essential for success. Use these tips and best practices to ensure that your invitees are well-informed and excited about attending your event. Include all the necessary details, interact with guests on social media, and provide special features in your invitation to make it more engaging. Also, remember to send a reminder of the event before it takes place to confirm attendance from all those invited.

Finally, don’t forget Traveler’s Q! The perfect tool for any large or small event planner – you can rest assured knowing that their robust features will ensure that your event runs smoothly. So what are you waiting for? Reach out now to request a proposal from Traveler’s Q today. With the power to easily manage every aspect of your events, you’ll be able to guarantee success and satisfaction for all in attendance.