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Top 4 Ways Events Build Excitement and Generate Traffic for Your Business

Predictions for Business Travel in 2022

Companies are looking forward to the future of travel in the next year. The pandemic has caused travel to permanently change, and when you travel to your next business event, you will notice these changes in both your domestic travel and international travel.  

International business travel is expected to increase by as much as 34 percent in 2022, most likely to make up for some of the losses due to the pandemic.

Seasoned travelers are looking to take that long-coveted bucket list trip that they have been putting off.

The secret to successful event planning is to create as much buzz about your event to bring people in. Event professionals handle this type of challenge with every event they plan. These social events really can take your business to the next level. Read on to learn some great event management tips that can bring both excitement and more traffic to your business.

The Top 4 Ways Events Can Grow Your Business

Create Social Media Events and Be the ‘Master of Ceremonies’

One of the best ways to begin promoting your event is to create a virtual event on your strongest social media platform.

Once you choose your preferred social media platform, you can do many things to draw attention to your event. This separate event page can provide information and updates on your upcoming in-person event. You can also use your event page as a “teaser” to let potential attendees know what they can expect.

For a beginner, it is much easier to start managing these virtual events than an in-person meeting at this stage. The event tech alone makes it much easier than ever before. This is also a great way to get your feet wet in event promotion and event planning.

Have A Promotional Contest

Many event managers will entertain the possibility of having a contest to promote your event. This promotion can be anything from a contest to pick the best event activity, as the possibilities are limitless. You could also organize a competition for your event and then promote it. For example, you could create a unique trivia game related to your industry. Your attendees can compete for a prize that is desired. It could be a bottle of Dom Perignon or a fabulous trip, and it will generate buzz about your contest and ultimately your event.

Get Feedback

Add call-to-action (CTA) buttons on your event page requesting feedback from your potential attendees. When your peers feel you look to them for helpful input, it makes them feel as if they are a part of your event and that their opinions matter. This, in turn, brings some more interest for you and your business.

Post Tantalizing Photo Previews of Your Live Event

Compelling images are the best way to engage your attendees and grow their anticipation for your corporate event. Think about what would compel people to attend your event. The two biggest draws are food offered and any special event speakers scheduled. For example, if your event has a specific theme, you can show photos previewing the event decor and any themed cuisine offered there. If you have a special presenter, post their photo and their biography and maybe a teaser of their speech topic to generate excitement.

Do not forget to send out a reminder to all your confirmed event attendees approximately one week before the event. People often do need reminding that your event is coming, even if they are excited to be attending.

Traveler’s Q can assist you with all your event services needs including expert event promotion. Contact one of our corporate event planners to get started planning one of your special events today.